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Hirai: PS3 not yet in production

Sony Computer Entertainment of America's president Kaz Hirai has said in an interview that production of the PlayStation 3 has yet to begin. "We haven't started manufacturing [the PS3] yet. Some of our ops guys were actually just in China, and also in Japan just reviewing the [production] lines and everything else. But they are, again, preparing as we speak to get the manufacturing going", he stated.

These words are in sharp contrast to the ones spoken by Phil Harrison who announced earlier this month that PlayStation 3 production was in “full swing”. It is unclear if Hirai meant that production for the American market has yet to begin or if he was referring to production of the PlayStation 3 in general.

Sony is aiming for a worldwide launch this November, with a total of 2 million units, and big game retailers such as GameStop has estimated that the US alone will be allocated half those units.

During the interview, Hirai also revealed that Sony has not decided the exact number of units each territory will be getting, and reiterated that Sony has not announced any specific date to start production.


“Hirai: PS3 not yet in production”